Press Release
19 February 2026
Ramirent is part of Europe’s Leading Equipment Rental Group – Phased transition to LOXAM brand commences from 2026
Ramirent, a leading equipment rental company operating across the Nordics and Eastern Europe, has begun a phased transition to the LOXAM brand, to be completed by 2030. The move marks a major milestone in the company’s 71-year journey from a Finnish venture to part of Europe’s leading equipment rental group, combining strong local expertise with international reach.
From Local Roots to European Leadership
Over seven decades, Ramirent has grown into a trusted partner in construction, infrastructure, and industrial projects across nine countries. Joining LOXAM in 2019 strengthened the company’s capabilities to support major projects and has given its customers access to broader international coverage and capabilities.
“By combining Ramirent’s strong market position in the Nordics and Eastern Europe with LOXAM’s leadership in Western and Southern Europe, we are strengthening our position as a uniquely placed European partner — larger in scale, more flexible, and with expanded international reach. This enables broader customer solutions, more attractive career opportunities, and increased value for stakeholders,“says Sari Helander, CFO and Deputy CEO of Ramirent Group.
Safety and Sustainability as Export Strengths
Safety and sustainability are the core strengths of Ramirent. Ramirent countries are leading the way in safety performance, demonstrating that a zero-accident culture is achievable in the construction industry and among industrial customers.
“Our long-term, systematic safety work is paying off. With five of our nine countries recording zero accidents last year, we’re proving that a zero-accident culture is achievable, even in an industry traditionally known for high incident rates,” says Sampo Sipari, Head of Sustainability, Ramirent Group.
This Nordic-led safety and sustainability mindset is being shared across the wider LOXAM group, raising standards and fostering innovation internationally.
Local Teams Stay Local
Ramirent/LOXAM’s local teams and customer service will remain in place, ensuring continuity in trusted relationships while expanding capabilities and resources. Growth will focus on creating a win-win for all: strengthening expertise, improving availability, and bringing broader international capacity to local customers.
“Great service has always been at the heart of Ramirent. In our brand transition to LOXAM, we are combining our strong local culture with greater international scale — so customers continue to work with the people they know and trust, now backed by even broader expertise and resources,” says Minna Oksanen, Head of Marketing & Communications, Ramirent Group.
About Ramirent/LOXAM
Founded over 70 years ago, Ramirent has become a leading equipment rental partner in the Nordics and Eastern Europe. As part of the LOXAM Group since 2019, it now embarks on a journey to become part of Europe’s largest rental network, combining local agility with European scale.
Media contacts:
Minna Oksanen
Head of Marketing & Communications
minna.oksanen@ramirent.com
