RentSafe Sverige AB and ATA Hill & Smith AB have entered into an agreement with the aim of divesting ATA's rental and contracting, as well as flag guard and education service businesses to RentSafe, which is a fully owned subsidiary of Ramirent Group
The acquisition will strengthen RentSafe's offering of products and services within road and traffic business in Sweden. Approximately 30 employees from ATA will also be transferred to RentSafe in the transaction. ATA's capabilities in service production will be an important complement to our already strong offering in the shutdown materials for road and traffic. The acquired expertise and equipment strengthen our operations primarily in Stockholm, Gothenburg, Malmö and Växjö. The acquisition also supports RentSafe's and Ramirent's strategy for growth, says Lars Celsing, CEO of RentSafe.
ATA is part of the British Hill & Smith Ltd. For ATA Hill & Smith, the divestment means that they will now become an even stronger player by focusing on permanent traffic protection and safety products.
I am pleased that ATA's years of long-term expertise, continue together with RentSafe's strong investment in the road and traffic market. This is a strategic decision that is completely in line with our owners' streamlining of Hill & Smith's operations with a focus on permanent road safety products. We retain our strongly positioned ATA brand, but are now refining our operations and increase our offering of safety products, says ATA's CEO Peter Bäckström.
The acquisition is expected to be fully completed in Q2 of 2022.
For further information:
Lars Celsing, CEO RentSafe Sverige AB email@example.com +46 70 510 18 18
Peter Bäckström, CEO ATA Hill & Smith firstname.lastname@example.org +46 70 564 02 82
Åsa Frykberg, Head of Communications, Ramirent AB email@example.com +46 31 793 09 44
Jan Molin, CMO ATA Hill & Smith AB firstname.lastname@example.org