As a large actor in the construction industry, we have a significant role and impact on the societies where we operate. We employ large numbers of people, pay taxes and purchase materials and services. We do everything we can to be transparent and to live up to the expectations of our customers and other stakeholders.
CUSTOMER SATISFACTION SURVEY SHOWS STRONG COMPANY IMAGE
In 2010, we conducted a uniform customer satisfaction survey in Ramirent countries. The survey showed that we have a strong company image and we are perceived as an industry leader. According to our customers, our strengths include factors such as our extensive outlet network and the range of our equipment. A particularly positive signal arouse from Ramirent’s new market areas in Europe East and Central; our customer satisfaction is very strong in Russia, Slovakia, Hungary, the Czech Republic and Latvia. The survey also showed how we can continue to improve our performance. In the future, we will pay special attention to areas, such as strengthening the longterm relationship with our customers and our customer service.
PROFITABILITY IS THE KEY TO SUSTAINABLE OPERATIONS
Our aim is to fulfill the needs and expectations of our customers and other stakeholders. In order to do so we need a solid financial foundation. This year our net sales were EUR 531.3 million. We purchased materials and services for EUR 269.2 million, paid wages, salaries and pension costs worth EUR 123.2 million, and spent EUR 39 million on dividends and other financing costs. Our taxes and social security costs amounted to EUR 6.2 million. After previous year’s severe market situation, our income increased in 2010. We used more external services than in 2009. We were also able to pay dividends to our stakeholders in 2010. Even the amount of wages and fees increased in 2010, as we prepared for a stronger growth period in 2011.