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Through sponsorship Ramirent seeks to project a positive corporate image as a responsible social actor and communicate its brand values and principles to different stakeholders.
Ramirent’s involvement in sponsorship is planned and based on long-term collaboration with a few carefully selected partners. Key considerations in the selection of a partner include compatibility with Ramirent’s principles, possibility of using the sponsorship for stakeholder collaboration, and media visibility. Ramirent’s sponsorship, whether international, national or local, primarily targets sustainable development, sports as well as student and youth activities.
In 2012 Ramirent is a national partner of the European Athletics Championships.
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